MEDIA TRAINING
Unsolicited praise received by a client — “I do a lot of these, and as I said during the panel, you are the best I have seen at taking the complex and technical parts of SAF and being able to communicate it in an understandable manner for everyone in the audience.”
Become a great public speaker who keeps people wanting to hear more!
Stay on message
Anticipate and prepare for tough questions
Tell your best story with confidence
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Achieve your specific goals one-on-one or in a group.
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Collaboration on key message points, how to land them and master delivering memorable details and stories to grab any audience.
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Talking to investors, board members, the public or the media calls for different levels of detail and types of story. Learn how to adjust.
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Get ready with practice to perfect your message and delivery with mock interviews and help focusing your key points.
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Taking the stress out of tough questions begins with preparation and time-tested techniques. Learn how to plan for the expected and unexpected.
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Body language, voice control, relaxation and confidence exercises. Insights on how to practice and prepare.
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See yourself for yourself to reinforce what’s great and improve what can be better.
Case Study
Real Time with Bill Maher
Even seasoned media pros think twice about an appearance with Bill Maher on his weekly HBO talk show, REAL TIME. The program is shot live or live-to-tape, meaning there are no do-overs.
As Senior Segment Producer, I was a de facto media trainer every week for prominent politicians, journalists and thought leaders who couldn’t afford to blow it on high stakes national TV.
HERE’S HOW I DID IT
Coaching guests supportively, with detailed feedback to tighten up their arguments and be ready for any number of twists and turns.
Channelling different perspectives and discussing counter arguments to prepare the guest to defend themselves confidently, with the courage of their convictions.
Discussing guest concerns openly and addressing them honestly.
The proof of success showed up on the air every week, with impactful conversations unlike anywhere else on late-night TV and guests who wanted to come back on the show time and again, all fueling REAL TIME’s 20+ year run on HBO!
Case Study
CEO PREPARING FOR PRESS ENGAGEMENT
A CEO had contagious energy and enthusiasm about his company, but was wary of reporters and delivered too much information during interviews, muddling his message. Working with him and his team, I helped him gain focus and relax.
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◈ Educated CEO on motivations and techniques commonly used by reporters.
◈ Cemented the key idea he needed to convey about his company in every interview.
◈ Coached him to decide on a few key pieces of information important to focus on relevant to each specific situation.
◈ Using mock interview techniques, practiced pivoting, flagging and incorporating his talking points while answering an array of questions.
◈ Anticipated and prepared for off-point and tough questions.
◈ Recorded and played back his answers to help improve speech pattern and body language techniques.
With a better understanding of how journalists tend to operate, and focused preparation for his interviews, the CEO became more confident and more effective at staying on message. Learning how to prepare allowed him to enjoy interviews, and earned coverage that elevated the firm’s reputation and brought in business.
Ready for the Spotlight?
Turn your message into a movement. We’ll build your authority and scale your impact with high-stakes storytelling.