MEDIA COVERAGE THAT
MEDIA RELATIONS
MOVES YOUR MISSION FORWARD
Connect with reporters and producers who care about your mission, your work, and the audiences you serve. Build meaningful media relationships that create momentum, deepen credibility, and keep your story top of mind over time.
WALL STREET JOURNAL | FINANCIAL TIMES | NPR’S MARKETPLACE | WASHINGTON POST | VOLTS & CATALYST PODCASTS | CBS NEWS | BUSINESS INSIDER
FEATURED PLACEMENTS
CUT THROUGH THE NOISE
AN INSIDER’S UNDERSTANDING
DELIVERS RESULTS YOU NEED
Media Lists That Work
Thoughtfully researched and vetted media lists built around your mission, audience, and Generation Engine Optimization (GEO).
Pitches That Get Noticed
Personalized pitches based on strong hooks, clear messaging, and timely angles that invite engagement.
Quotes With Impact
Timely quotes and commentary that stand out, add perspective, build credibility, and move stories forward.
Press Releases Worth Reading
Clear, compelling press releases written to capture attention, communicate value, and support media coverage.
Client Media Coverage
Canary Media
Marketplace
Financial Times
Sustainable Switch
Forbes
Recycling Today
Reuters
The Washington Post
Bloomberg Green
Here & Now
CBS News
and more
CASE STUDY
LAYING THE GROUNDWORK FOR FUTURE COVERAGE
MEDIA ON-RAMP
Attention for Unfinished Innovation
CHALLENGE
An innovator and her team wanted to build media relationships in advance on an expected breakthrough, but they didn’t have a finished product and their technology was complex. Getting reporters’ attention was a challenge, but my expertise helped our team deliver top tier hits and awareness.
In the course of a few months, this client was featured or quoted in Reuters, Business Insider and the Wall Street Journal, and did David Roberts’ hour-long podcast, Volts, to name a few. And on the strength of my effort, a business reporter from the New York Times spent an hour on background with her via Zoom. When the breakthrough is announced, the press will be primed to give it the attention it will deserve!
SOLUTION
Approach & Execution
Positioned the CEO as a credible truth-teller in a crowded space often shaped by overpromising and speculation.
Shaped a compelling personal narrative around the client’s mission, expertise, and long-term vision for the work.
Built targeted media lists and tailored pitches around specific reporters, beats, and opportunities for coverage.
Created clear messaging tools and coached the client to speak about the technology at multiple levels.
Developed timely statements in response to news events and moved quickly to place them with the press.
Leveraged deep newsroom experience to build reporter relationships, manage follow-up, and prepare the client for interviews.
MOMENTUM FOR YOUR MISSION
We’ll build your authority and scale your impact with compelling storytelling for your high-stakes world.