NARRATIVE DEVELOPMENT
Build the foundation of effective stakeholder engagement.
Uncover compelling stories you may not know you have.
Articulate what drives you to establish trust and connection with your audiences.
Tailor narratives to audience.
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Bring your mission to life.
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Tap into your own experiences to help audiences care about your journey.
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Keep your audience engaged with memorable details and story arcs.
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Explain stakes and potential impact with messaging relevant to different audiences.
As a television producer for national outlets I’ve:
Brought compelling stories to life with magazine-style features and in-studio interviews.
Heightened understanding of news and cultural events by uncovering the human experiences connected to them.
Coached featured speakers to tell their stories engagingly, in their own words.
CBS NEWS
PBS
HBO
COMEDY
CENTRAL
abc news
As a communications strategist I’ve:
Developed message architecture aligned to audiences relevant to the client.
Deployed narrative to explain motivation, stakes, and impact.
Translated complicated technology into useful fact sheets and explainers.
Assured narrative consistency across owned platforms and public engagements.
Case Study
First Time Candidate
Like so many people who run for office the first time, this candidate didn’t think she had much of a personal tale to tell. I helped her focus on a few impactful events from her life and a few key issues, then coached her to talk about them engagingly.
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Recognized impactful experiences she had as a child that shaped her values, and advocacy she had done as an adult that demonstrated her skills, and helped her translate them into proof points.
Highlighting her strengths, coached her to deliver full speeches with warmth, personality and confidence.
Used mock interviews to practice delivering key points in bit-sized chunks, flagging important points and pivoting back to her message.
Prepared for endorsement meetings and media interviews by anticipating likely topics and practicing answers to tough questions.
Helped her with memorization techniques.
Improved her Zoom skills.
With stories to anchor her speeches, interviews and digital material, voters were able to connect with her, trust her motivations and believe in her. She won key endorsements and ultimately won a third of the vote – beating expectations. She is well positioned to run again!
Ready for the Spotlight?
Turn your message into a movement. We’ll build your authority and scale your impact with high-stakes storytelling.