NARRATIVE DEVELOPMENT
STAND OUT IN THE CROWD
WITH A STORY PEOPLE REMEMBER
I help uncover compelling stories you may not realize you have, articulate what drives you to build trust and connection with your audiences, and tailor narratives to resonate with the people you’re trying to reach.
“Mary kept digging until we found a story I loved telling and donors believed in.”
NY STATE SENATE CANDIDATE
POSITIONING YOUR MISSION
BUILD THE FOUNDATION OF
EFFECTIVE STAKEHOLDER ENGAGEMENT
Mission-Centered Narrative
Bring your mission to life with a foundational story and message pillars that create clarity, emotion, and lasting audience connection.
Stump Speeches
Create one core speech that personalizes your mission, then adapt it for different audiences without starting from scratch.
Story & Messaging Consistency
Keep your message coherent with thought leadership so audiences understand exactly what you do and why.
Audience-Specific Framing
Build your message around stakes, relevance, and impact for the audiences you want to reach.
TELEVISION PRODUCER
STORIES & CONVERSATIONS
FOR NATIONAL TV AUDIENCES
Brought compelling stories to life with magazine-style features and in-studio interviews.
Heightened understanding of news and cultural events by uncovering the human experiences connected to them.
Coached featured speakers to tell their stories engagingly, in their own words.
COMMUNICATIONS STRATEGIST
STRATEGIC MESSAGING
FOR COMPLEX ORGANIZATIONS
Developed message architecture aligned to audiences relevant to the client.
Deployed narrative to explain motivation, stakes, and impact.
Translated complicated technology into useful fact sheets and explainers.
Assured narrative consistency across owned platforms and public engagements.
CASE STUDY
FINDING HER STORY
CANDIDATE FOR NY STATE SENATE
CHALLENGE
First Time Candidate
Like so many people who run for office the first time, this candidate didn’t think she had much of a personal tale to tell. I helped her focus on a few impactful events from her life and a few key issues, then coached her to talk about them engagingly.
With stories to anchor her speeches, interviews and digital material, voters were able to connect with her, trust her motivations and believe in her. She won key endorsements and ultimately won a third of the vote – beating expectations. She is well positioned to run again!
SOLUTION
Approach & Execution
Uncovered defining personal experiences and advocacy milestones, shaping them into compelling stories and proof points.
Coached speech delivery to strengthen warmth, confidence, personality, and authentic audience connection.
Led mock interviews to sharpen messaging, refine transitions, and reinforce clear key talking points.
Prepared for media interviews and endorsement meetings through planning, practice and response development
Developed memorization techniques that improved recall, confidence, and ease in high-pressure moments.
Strengthened on-camera presence through coaching focused on Zoom delivery, communication, and presentation.
MOMENTUM FOR YOUR MISSION
We’ll build your authority and scale your impact with compelling storytelling for your high-stakes world.