NARRATIVE DEVELOPMENT
I help uncover compelling stories you may not realize you have, articulate what drives you to build trust and connection with your audiences, and tailor narratives to resonate with the people you’re trying to reach.
STAND OUT IN THE CROWD
WITH A STORY PEOPLE REMEMBER
“Mary kept digging until we found a story I loved telling and donors believed in.”
NY STATE SENATE CANDIDATE
Narrative Development
Drive action with your story!
I’ve developed compelling stories to drive stakeholder engagement and boost reputation. I’ve aligned those stories across platforms with video interviews, opinion pieces, blogs, white papers, and social media content.
Media Coaching
Telling your story can be fun!
I’ve coached Executives, Advocates, Politicians, Journalists, Authors, Academics and Tech Developers to ace interviews and public appearances.
Communication Strategy
Make sure your story lands in the right places!
I’ve built communications roadmaps tied to business and advocacy goals, matching messages to the right outlets and target audiences for maximum impact while creating opportunities for sustained visibility, engagement, and influence.
Media Relations
Get your story out!
I’ve delivered top tier press coverage for clients in outlets such as NPR’s Marketplace, The Wall Street Journal, The New York Times, Forbes and Reuters, but I also know how to work with local and trade reporters.
As a television producer for national outlets I’ve:
Brought compelling stories to life with magazine-style features and in-studio interviews.
Heightened understanding of news and cultural events by uncovering the human experiences connected to them.
Coached featured speakers to tell their stories engagingly, in their own words.
As a communications strategist I’ve:
Developed message architecture aligned to audiences relevant to the client.
Deployed narrative to explain motivation, stakes, and impact.
Translated complicated technology into useful fact sheets and explainers.
Assured narrative consistency across owned platforms and public engagements.
Case Study
First Time Candidate
Like so many people who run for office the first time, this candidate didn’t think she had much of a personal tale to tell. I helped her focus on a few impactful events from her life and a few key issues, then coached her to talk about them engagingly.
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Recognized impactful experiences she had as a child that shaped her values, and advocacy she had done as an adult that demonstrated her skills, and helped her translate them into proof points.
Highlighting her strengths, coached her to deliver full speeches with warmth, personality and confidence.
Used mock interviews to practice delivering key points in bit-sized chunks, flagging important points and pivoting back to her message.
Prepared for endorsement meetings and media interviews by anticipating likely topics and practicing answers to tough questions.
Helped her with memorization techniques.
Improved her Zoom skills.
With stories to anchor her speeches, interviews and digital material, voters were able to connect with her, trust her motivations and believe in her. She won key endorsements and ultimately won a third of the vote – beating expectations. She is well positioned to run again!
Turn Your Mission Into Momentum
We’ll build your authority and scale your impact with compelling storytelling for your high-stakes world.